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Press Releases

Jimmy Jazz, launches Promotion for the Feature Film NOTORIOUS

BROOKLYN, NY & LOS ANGELES, CALIFORNIA – [January 13, 2009]- Jimmy Jazz, a leading urban fashion retailer and Fox Searchlight Pictures have recently announced a strategic alliance to promote the January 16th theatrical release of NOTORIOUS, a film about the late Notorious B.I.G..

“Involving our chain of Jimmy Jazz stores for the promotion of NOTORIOUS is the best possible way to start 2009”, stated Jimmy Jazz Founder, Jimmy Khezrie. “Not only is Notorious B.I.G. a musical legend, he was born and raised in the borough of Brooklyn, home to our first store over 20 years ago. This is a win for everyone; NOTORIOUS, Jimmy Jazz, and most importantly... our customers.”

To celebrate the January 16th release of the film all 60 Jimmy Jazz stores will include in-store signage promoting a grand prize giveaway from both companies. The contest, which will run from the 5th to the 19th of January, will grant 1 Grand Prize winner a $500 Jimmy Jazz gift card and a NOTORIOUS prize pack to include 2 free movie tickets, a signed movie poster by Jamal Woolard (“Notorious B.I.G.”), a soundtrack and more.  In addition, 5 Runners-Up will each receive a pair of NOTORIOUS movie tickets.  Participants may enter at any Jimmy Jazz location or on line at JimmyJazz.com.

Concluding the promotional partnership, Jamal Woolard will make an in-store appearance at the 520 Fulton Street Jimmy Jazz location in Brooklyn, New York on the 23rd of January between 2:30-4pm. Jimmy Jazz shoppers will have the opportunity to see the star of the movie and a chance to receive a poster autographed by Jamal.

Aside from strategic partnerships, Jimmy Jazz is also prepping for the launch of its first e-commerce site, which will debut in the spring of 2009. The company promises to bring in-demand fashion brands to its web store while keeping its online shoppers connected with the latest lifestyle content.

For a Jimmy Jazz location near you, please visit, www.jimmyjazz.com/stores.

For more information about the film please visit www.notorious09.com.

About NOTORIOUS

NOTORIOUS charts the remarkable rise of Christopher “The Notorious B.I.G.” Wallace – who, in just a few short years, shot from the tough streets of Brooklyn to the heights of hip-hop legend. Peeling back his mythic image eleven years after his tragic death, NOTORIOUS reveals the tumultuous and all-too-brief journey of a blazingly talented, fiercely determined young man whose unforgettable rap stories of inner city street life, with their raw truth and vivid rhymes, became emblematic of a whole generation’s brutal reality and its dreams of escaping it for something bigger.  The film stars Angela Basset, Derek Luke, Jamal Woolard, Anthony Mackie and directed by George Tillman, Jr., from a script by Reggie Rock Bythewood and Cheo Hodari Coker. Producers are Biggie’s mother Voletta Wallace, former managers Wayne Barrow and Mark Pitts, Robert Teitel and Trish Hofmann. Sean “P Diddy” Combs serves as the film’s Executive Producer and George Paaswell is the co-producer.

About Jimmy Jazz

Based in Brooklyn, New York, Jimmy Jazz stores are well known throughout the eastern United States for over 20 years. They offer uniquely inspired original urban streetwear, accessories and shoes with high energy and style.

Stores feature premier lifestyle brands including Ed Hardy, Laguna Beach, Timberland, Monarchy, Adidas Originals, Creative Recreation and DC Shoes, to name a few. They receive merchandise daily from vendors who are creating the hottest styles and colors, providing an ever-changing showcase of the newest fashion available for men, women, and kids.

For more information and further details, please visit the Jimmy Jazz website at www.JimmyJazz.com.

About Fox Searchlight Pictures

Fox Searchlight Pictures is a specialty film company that both finances and acquires motion pictures.  It has its own marketing and distribution operations, and its films are distributed internationally by Twentieth Century Fox.  Fox Searchlight Pictures is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group.

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