Air Jordan XX8s are coming
The coveted Air Jordan XX8s are set to be released on February 16 and fans of the latest in the Jordan lineup are most likely waiting in anticipation of their arrival. The brand is helping sneakerheads get even more pumped for the releaseÂ by running an event meant to celebrate everything that is Jordan.
Freshness magazine reports the Jordan Brand has created the Jordan XX8 Days of Flight campaign in which Jordan enthusiasts are invited to post pictures to their Instagram accounts featuring them wearing their own set of Jumpman kicks. Fans are asked to use the hashtags #AJ1 and #XX8DAYSOFFLIGHT to ensure their unique poses make it to the Jordan page.
Aside from letting Air Jordan diehards in on the fun, the brand will also be releasing a few new glimpses of the limited edition Black and Neon Green Air Jordan Collection to get people excited about the kicks. The campaign's main site, AJXX8.com, features a countdown to the new release as well as the pictures fans have already taken of their own sneakers. Fans can "like" the different photos and post their own snapshots to join in on the celebration.