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Converse revamps classic style

July 10, 2013KicksComments190 Views
Converse revamps classic style

Converse sneakers have been a staple in American culture since the brand's humble beginnings back in 1908. While the Chuck Taylor kicks have continued to be represented by hipsters, athletes, models and average guys and gals, The Converse Rubber Company, which was founded in Massachusetts, only crafted rain boots and seasonal shoes to start, according to FanPop.

However, as basketball started to gain popularity by 1915, Converse opted to branch out into athletic shoes, and by 1917, it had dedicated a specific shoe to the sport. In 1918, famed basketball star Chuck Taylor started wearing the Converse kicks and by 1921, he became the face of the brand. It wasn't until the early 1930s that his signature was added to the now-famous sneakers.

Over the years Converse has added new colors, styles and looks to the classic shoe, and this year is no different.  Freshness magazine reports the brand recently unveiled the latest in the high-top collection, the Chuck Taylor All Star Double Zip. These kicks come in neutral colorways like gray, black and burnt red, and boast both laces and a side zip for a tougher style. The kicks will be available this fall.

Those interested in these sneakers or other Converse merchandise, can head to Jimmy Jazz locations or JimmyJazz.com to check out the company's inventory.

Are you excited about the latest Chuck Taylors?

July 10, 2013KicksComments190 Views