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Do you Dew? NYC Doesn't

September 12, 2012NewsComments
Do you Dew? NYC Doesn't

New York City mayor Michael Bloomberg is taking a big step against soda consumption and some artists are fighting the proposition. Hypebeast reports Bloomberg has proposed a plan to ban soda servings of more than 16 oz. in the city. The Board of Health will vote on the plan on September 13.

Although many around the nation may be applauding this potential change, the soda industry is not, and Mountain Dew has teamed up with the New York Art Department to launch an opposing campaign, the news source reports.

"Prohibition: New York City," is what the team came up with. The pop art-inspired image features a huge 17 oz. can of Mountain Dew and has the message "Also Available in Legal Sizes!" off to the side. The subtle works of art have been displayed in various high-traffic areas throughout the city in order to inspire more people to check it out and even use it as a conversation piece. Mountain Dew has even asked people who see the art to voice their opinions on the matter via Twitter and Instagram with the hashtag #dewyorkcity.

Freshness Magazine reports if the vote gets passed on Thursday, the bill could go into effect around the city as early as March.

Do you think the government should be able to regulate serving sizes? Do you think it's a smart idea to help lower high obesity ratings around the nation?

September 12, 2012NewsComments