G-Shock celebrates 30 years in the game
Casio G-Shock watches have been and in out of style for the past few decades and the classic watch company is once again on the rise among hipsters and watch enthusiasts alike. Freshness Magazine reports the watch has been around since the early 80s after the brand's chief engineer of the research and development division, Kikuo Ibe, was put in charge of creating a watch that was both stylish and tough.
The idea actually came from Ibe after he had broken his watch, the news source reports. Test trials began in 1981 with the first model coming out in 1983. The brand is kicking off its 30-year anniversary of the G-Shock with the "Rising Red" collection, the first of many commemorative editions to come out over the course of the year. The watches have a bit of an IronMan feel to them as they are made up of a shiny red material for the band and have accents of gold on the face and the writing. The three-watch collection comes with various technologies including having a "tough solar" - a solar panel power and automatically adjusting power consumption feature and another that the company claims to be "sand, dust and mud resistant."
XXL Magazine reports G-Shock fans Eminem and Slaughterhouse were recently on hand in New York City to rock the mic at an event for its 30th anniversary. Em made a surprise appearance that had fans going wild. The rapper can be seen wearing G-Shock watches in his video for "I Need a Doctor" and during his performance at the 2010 MTV Movie Awards, the publication reports.