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How big is Jay-Z's influence on the Nets?

August 21, 2012StyleComments
How big is Jay-Z's influence on the Nets?

Kanye West recently made it known that his mentor Jay-Z is part owner of the Brooklyn Nets. However, how involved Jay really is in the company is the question on the minds of music, sports and business fans alike.

West's recent hit song "Way Too Cold," depicts Jay as having the power to drop players from the team, "Well that's cool, baby girl, do ya thang. Lucky I ain't had Jay drop him from the team." The quote refers to West's relationship with new girlfriend Kim Kardashian who was then married to Nets' star Kris Humphries. HypeBeats.com recently broke down what Jay's actual invovlment with the team has been thus far, and it seems West's lyrics are just creative freedom, as Jay only owns 15 percent of the team.

The New York Times suggests Jay does have his hand in many other aspects of the team, ranging from how the uniforms should look, to the best way to keep event-goers safe. Jay recently redesigned the team logos, selecting an old school black and white color scheme and made sure to have his input heard when the National Basketball Association officials objected the changes.

Jay made a personal appeal to the officials, leading to an overruling in the issue. He also uses his knowledge of music to create a sexier and more stylish atmosphere for fans. Think less Jersey-inspired (Bon Jovi, Bruce Springsteen) and more popular music (Santigold, Rihanna).

The rapper-turned mega mogul who also created the Rocawear clothing line as well as Roc-A-Fella Records, has been able to capitalize greatly on his small buy in the Nets. He has been able to extend his brand into other endorsement deals that are typically reserved for star athletes, not their team owners, the publication reports. Jay has already starred in a Budweiser TV commercial wearing a Nets baseball cap that aired during the recent 2012 London Olympics. He's also been named an executive producer of the popular video game "NBA 2K13."

August 21, 2012StyleComments