Jay-Z revamps Brooklyn Nets logo

May 22, 2012NewsComments164 Views
Jay-Z revamps Brooklyn Nets logo

Jay-Z is at it again, mixing business with fashion. MTV News reports Jay, part owner of the New Jersey-turned-Brooklyn Nets basketball team, recently created a new logo for the team. The colors used to consist of a muted red, white and blue, now Jay has updated the hues, opting for more neutral black and white shades.

According to the news outlet, Jay, creator of Rocawear, wanted a logo that was fresh and would work to represent Brooklyn.

"I wanted to make it really classic and strong, a throwback to Brooklyn and what we're about," Jay-Z told the news source. "It's real gritty and we're not about flash - well, sometimes. Just the roots of Brooklyn as this very bold, strong, simple logo."

Jay went even further claiming the idea stems from the subway system that runs through New York City.

"It was really a takeoff the old subway signs. If you look at the old subway signs, they were in black and white," Jay told the publication of his inspiration for the logo. "It was that strong, beautiful, iconic black and white. I wanted to pick something that would stand the test of time and be here forever."

Not everyone is a fan of the new logo. The Huffington Post reports designer Andrew Guirguis has decided to make a personal campaign against the changes and designed his own set of logo options that he feels are much more genuine and creative than Jay's take on it. He discusses the changes on his "Reset The Nets" website. 

"Like a lot of designers, aesthetes and basketball fans around the world, I was disappointed and a little bemused by the Brooklyn Nets branding unveiled in early May 2012," Guirguis writes on his web page. "The designs, from logo through to caps and pennants, lack the craft and vision one would expect from a brand driven by Jay-Z."

Whether fans like the changes or not, many will still pick up the merchandise to support the home team. Guys looking to rock vintage-feeling caps may want to purchase a classic like the New Era Chicago Bulls Snapback Cap.  

May 22, 2012NewsComments164 Views