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Kanye takes marketing to the streets

May 22, 2013NewsComments241 Views
Kanye takes marketing to the streets

Kanye West might not want to be on baby mama Kim Kardashian's family show, but it seems he might be taking advice from Kardashian's "momager," Kris Jenner, based on his latest publicity stunt. Rolling Stone magazine reports Yeezy debuted the latest track off of his upcoming album "Yeezus" in a big way - literally. 

West premiered "New Slaves" by projecting visuals, including his face, on the front of 66 buildings around the world. Cities that got a taste of West's new sound include New York, Toronto, Chicago, London, Paris and Berlin. West made the event a bit more special in his home city of Chicago by having the video shown at the famous Wrigley Field. 

Though West has yet to announce when his sixth studio album will drop, it's been rumored fans will be able to get their hands on the new record June 18. They Daily Loud reports the rapper is making the rounds to get his new music out - he even performed on "Saturday Night Live" May 18.

Are you excited about West's new sound? Do you like how he released "New Slaves"?

May 22, 2013NewsComments241 Views