Kanye West strikes gold with "Yeezus"
It seems Kanye West is a gold-digger himself: The hip hop artist's latest album "Yeezus" was recently certified as Gold by the RIAA after selling more than 500,000 copies since its June 18 release date. According to The Source, the album trumped the first week sales for both J.Cole's "Born Sinner" and Mac Miller's "Watching Movies With The Sound Off." So far, "Blkkk Skkkn Head" is the only single on Kanye's album that has a music video.
The rapper took some risks on the rollout of Yeezus that could have helped or hindered sales. BET reported that the 10-track album didn't have pre-sales or a radio single, which is highly unusual. Despite the fact that it's Kanye's most experimental album, BET noted that Yeezus still topped the Billboard charts its first week. However, the album's sales fell by 80 percent in the second week. One reason for this may be his lack of marketing strategy, according to the news source. Unlike his peers, many of whom have embraced traditional promotional campaigns, Kanye relies on his star status and highly publicized life to bolster his sales.
What do you think - does Yeezus hold up as real hip hop gold?