Michael Jordan, Nike, AND adidas???
It's hard to believe that early in Michael Jordan's career, the basketball great was cornered by German-based footwear & apparel performance brand, adidas. In the video, below, the former NBA player says that Nike gave him a deal that was to good to refuse. Jordan also admits that while in college he wore Converse sneakers (side note: The North Carolina Tar Heels were sponsored by Converse), and never wore Nike until he inked a Nike contract. Along with the sportswear leader, Nike, Jordan has been a major spokesperson for Gatorade, Ball Park Franks, McDonalds, Hanes, Wheaties, Coca-Cola, Chevrolet, Rayovac, Wheaties, and MCI.
Today, the Nike Jordan brand is one of the most in demand in the country. It's also been a athletic sponsor for college sports programs such as Cincinnati, St. John's, Gerogetown, and Michael Jordan's old school North Carolina. The brand also endorses players from all sports realms, including Chris Paul (New Orleans Hornets), Carmelo Anthony (Denver Nuggets), Terrel Owens (Buffalo Bills), Derek Jeter (New York Yankees), and several others.
Who knows what would have happen if Michael Jordan would have signed a sneaker contract with adidas. Would sneaker heads camp out for a 3-stripped branded Jordan shoe? The world would never know. But, we do know that the Air Jordan Jumpman Logo and Nike Swoosh is internationally synonymous with MJ.
Here's a old school commercial for Nike Air Jordan, staring Michael Jordan (as himself) and Spike Lee as Mars Blackmon.
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