Spotlight on Nike: Doing good one kick at a time
When Nike has an idea, the company lives by its own motto: Just do it.
According to Slam Online, the brand recently launched a "Move For Good" program to gather funds for re-building sports facilities that suffered from the effects of Hurricane Sandy. This isn't the first time Nike has made such efforts. The source noted that last fall, the company donated nearly $2 million in money and products to support victims of the hurricane. Now, Nike has pledged to donate to The Fund for Public Schools to help make more sports available to students in the New York and New Jersey area.
Nike's not just focused on philanthropy, either - the brand also values sustainability. According to Take Part, the company recently unveiled a concept store in Shanghai, China that was completely built out of trash, such as water bottles, CDs and soda cans. Nike collaborated with a green Taiwanese architectural firm to construct the store. The materials were assembled mechanically and without any cement or glue so that when the store closes, they can be recycled and reused.
In an interview with Freshness magazine, Nike Vice President of Apparel Design Lee Holman commented on the company's vision.
"At the core of Nike's design DNA, we see ourselves as problem solvers," he said. "To us, there will always be a problem that needs a solution."
What would you like to see Nike solve next?