Tina Knowles

Beyoncé's well-established juniors line, Deréon, is one of many great sellers in our Jimmy Jazz stores, as well as on our site, JimmyJazz.com. Now Deréon fans can expect a follow up and more edgier line for Back-to-School season, "Sasha Fierce". The new brand is inspired by B's stage alter-ego and third solo release, I' am... Sasha Fierce. 

Beyoncé, along with her mom and design partner, Tina Knowles, will deliver sportswear, outerwear, hangbangs, footwear, eyewear, lingerie and jewelry. 

Check out the full story at WWD.

Here's a look at what's to come from Sasha Fierce....