THE GAME COVERS ISSUE OF ROLLING OUT

(January 21st, 2010 - Los Angeles, CA) -  Hip-hop staple and frequent tabloid prince The GAME preps for the release of his fourth studio album R.E.D., with a newly refreshed focus on re-defining his presence in music. Partnering with veteran hit-maker Pharrell and longtime producer Dr. Dre, GAME fuses a new sound mixed with trip-hop, soul, and R&B over gritty west coast beats that could only be the work of beat-smith Pharrell.

Pharrell and Compton-bred Game have developed an unlikely yet unbreakable brotherly bond that extends beyond the studio. Game was looking for a game change, and Pharrell helped to facilitate his evolution both professionally and personally. A former gang disciple and renowned gangsta rapper, Game has tired of all the drama and beefs that so characterized his brief but dynamic career. Now, the only time he wants to mix it up is when he straps himself in behind a Playstation game over Madden.

How all that life transformation will translate into record sales remains to be seen. Come February, we'll see if the public will buy the new Game or not. For more information or a preview of R.E.D., log into www.rollingout.com

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*rolling out Magazine, the largest free urban weekly,  is a digital and physical weekly magazine that focuses on the black experience in response to entertainment, politics, fashion, culture, sports and lifestyle points of interest. Headquartered in Atlanta, GA, *rolling out Magazine positions itself as the voice of the African American experience in an unconventional form using the the newspaper platform as a market place to express urgency in reform for education, finances, entrepreneurship, and other issues prevalent in the black diaspora.  For information on *rolling out Magazine please log on to www.rollingout.com