The brainchild of music moguls Shawn Carter (Jay-Z), Damon Dash and Kareem Burke (Biggs), Rocawear clothing for men was founded in 1995 with Roc-A-Fella Records as the initial launch pad.

Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history by becoming the brand of choice for street wise consumers. Jay Z translated his urban influence on music into his clothing line and Rocawear soon expanded through licensing deals later adding men's and women's footwear.

Today, Rocawear remains a dominant lifestyle apparel brand for a wide range of customers. Whether you are looking for a rad new outfit or sneakers with a hot urban twist - Rocawear style is off the chain. Styles are updated everyday, keep checking back.